The most recent addition to the Thinking Cap team, Chris comes to us with 12 years’ experience in digital marketing and technology, and more than 6 of them specifically in higher education enrollment management, Chris delivers a unique approach to each Thinking Cap engagement. His deep understanding of university marketing and admissions team operations allows him to develop complex enrollment media plans that consistently exceed student and financial targets.
In his role, Chris drives and oversees strategy and execution excellence across performance and brand marketing channels. He works directly with clients and the partnership team to build and maintain strong relationships through understanding university challenges, optimizing to enrollment results, and adapting to the ever-changing digital marketing environment. Chris is obsessed with data and platform technology and loves leveraging it thoughtfully to help our university partners exceed enrollment goals.