We Research & Understand Your Future Students
We believe research is critical to our success. Thinking Cap invests in proprietary higher education market research studies to drive strategy and effectiveness of our education marketing campaigns. We use our student data, our understanding of trends in higher education, and our enrollment management research to to understand your future students and how best to connect with them.
Program
Student-Persona
Development
Proprietary
Higher Ed
Research Studies
Proprietary Niche Consumer Research Studies
University
Student
Micro-Studies
Let Thinking Cap’s top-notch research team dive in to what your future students look like demographically and psycho-graphically. What are their likes, dislikes, personality traits, affinities, and interests? Student persona development is crucial to enable data-driven precision audience development and strategic messaging that influences student engagement and drives results.
Proprietary Research Studies
Research defines enrollment marketing strategy! Every audience uses the same channels, but how they use them and how they fit into the enrollment journey is different. Our data and higher education market research on higher education recruitment trends enable us to offer a deeper level of student insight that leads to high-quality inquiries.
Coronavirus Student Impact
The novel coronavirus has impacted every industry and population – and the higher education population is no exception.
University Enrollment ExplorerTM
Current prospective students, members of Generation Z (born from 1997 to 2012), consume media, shop, and behave entirely differently
Gen-Z Digital Explorer
As the first true generation of digital natives, Gen Z teens are coming of age, and our world will soon be reshaped in their image.
College ExplorerTM
Marketing to college students is crucial, since they are coming into their own during an observable time in an observable place.
Let Thinking Cap perform a customized student research study to learn about trends in higher education and how your prospective students decide to apply to your university. Our research experts will develop a strategic survey model and coordinate the student panels to deploy and retrieve valuable insights about your university value proposition. Some of the more common studies we execute are below.