At the end of the day, we’re all here to put students in the classroom

If the Terms Admissions Funnel, Inquiry Generation and Yield Rate Mean Anything to You, Keep Reading

We know that the recruitment funnel is ALWAYS HUNGRY. But, that's only half the battle. We know how to fill the funnel by leveraging omni-channel campaigns to coordinate your college’s stories and intersect with potential students throughout their search, all while sticking to your budget. Most importantly, we know it's about more than inquiries. It's about decision-ready applicants (DRA).

Decision-Ready Applicant

A serious applicant who has submitted all the required materials needed to portray themselves as worthy of consideration and review.
  • Media and Analytics

    Media Campaigns With a Proven Track Record of Success Are What Gets Us up in the Morning


    Our channel agnostic perspective gives us access to a large media-planning playbook. Our desire to stay ahead keeps us on the cutting edge of media technology. And if that wasn’t enough, we serve campaign results in real-time via customizable dashboards.

    • Cross-device digital display
    • Social media marketing
    • Search engine marketing (SEM)
    • Email marketing
    • Out-of-home (proprietary in-school networks)
    • Local print (Hispanic and African American specialty)
    • Streaming audio
    • O-T-T and steaming video
    • Real-time analytics dashboards
  • Data and Audience

    No One Converts Inquiries Into Applicants Quite Like We Do


    That’s because no one else has access to our painstakingly grown and meticulously curated datasets that power our clients’ campaigns. Using our data, your data or a data set that we create together, we build custom media audiences of high-quality applicants ready to hear your story.

    • Cross-channel media targeting
    • Geo-targeting
    • Data-strategy
    • Custom audience segmentation (prospect pools, parents)
    • Lookalike and retargeting audience builds
    • Campaign data collection
    • Audience insight mining
    • Temporary data on-boarding
  • Strategy and Content

    Not Sure Where to Start? Need a Fresh Perspective? Worried That Gen Z Will Replace English With Animojis? We’ve Got You Covered


    Our library of exclusive research, experienced team of strategists and talented creative partners are here to assist. We are excited to help you craft or refine your story into laser-focused strategies and decision influencing content that meet your enrollment goals.

    • Discovery and Exploration
    • Media, creative, social and content strategic planning
    • Exclusive insights and research (college, Gen Z, military)
    • Content generation
    • Video production
    • Web optimization
    • Creative development

Interested Yet?

© Thinking Cap Agency | All Rights Reserved | Privacy Policy