We Analyze & Optimize with Real-Time Campaign Performance Transparency

Thinking Cap Agency is dedicated to your education marketing success!  We employ an ongoing Test : Measure : Improve methodology that maximizes media campaign performance efficiency and deliverability of your investment.


University Analytics

Tactical Performance Tracking & Optimization

Inquiry to

Dedicated Campaign Management& Optimization

Quantitative University Analytics Dashboard

At Thinking Cap, we believe you can’t collaborate on influencing your prospective students without campaign performance transparency. With KPI tracking integration with your University CRM (i.e. Slate), your password protected QUAD TM Dashboard offers real-time enrollment management access to both tactical and holistic media attribution from inquiry and enrollment.

Real-Time Campaign Transparency

Full University CRM Integration (i.e. Slate)

University Partner integration

Media Delivery & Spend Pacing

Cost Per Qualified Inquiry [CPI]

Cost Per Submitted Application [CPA]

Full-Funnel Holistic Attribution

Tactical Impact Attribution

Creative Messaging Attribution

Landing Page A/B Testing

Creative A/B Testing

Cause and Effect Optimization Tracking

ROI Projections

Campaign Management & Optimization

With full stack ad-tech and media expertise, Thinking Cap becomes an integral part of your university enrollment marketing team. You are not just a number. We dedicate a team of media analytics and optimization experts to ensure full campaign management and enrollment goal attainment. Weekly / bi-weekly campaign collaboration meetings and Quarterly Business Reviews [QBR’s] are the norm, so you are not left guessing. 

Media Tactics

Creative Messaging

Targeted Audience

Media Spend