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Part of a successful enrollment marketing strategy is being able to see the big picture in order to identify overall trends in your enrollment numbers. In order to acquire this…
Enrollment marketing is more competitive than ever, with colleges and universities across the country vying for prospective students. That’s why it’s more important than ever for colleges and universities to…
The “traditional” (ie, 18-24 year old) prospective student has long-defined college enrollment strategies, but with less traditional students looking for admission it's about time to start considering the much more…
When it comes to effective email marketing in higher education, it’s easier said than done. You know from experience: how many emails in your inbox do you actually open? Creating…
Transfer students have long been overlooked in the admissions recruiting process, lumped in with other groups of students and rarely mentioned in promotional materials. But the transfer student population is…
Video Marketing Forges Human Connection – and Converts Prospective Students Video is an incredibly powerful medium that makes it easier than ever to evoke emotion and forge human connections at…
We’ve talked previously about how to recruit graduate students, but today, let’s get more specific and talk about how to recruit MBA students. Today’s higher education recruiting environment is competitive…