We Research & Understand Your Future Students

We believe research is critical to our success. Thinking Cap invests in proprietary higher education market research studies to drive strategy and effectiveness of our education marketing campaigns. We use our student data, our understanding of trends in higher education, and  our enrollment management research to to understand your future students and how best to connect with them.


Higher Ed
Research Studies

Proprietary Niche Consumer Research Studies


Let Thinking Cap’s top-notch research team dive in to what your future students look like demographically and psycho-graphically. What are their likes, dislikes, personality traits, affinities, and interests? Student persona development is crucial to enable data-driven precision audience development and strategic messaging that influences student engagement and drives results.

Proprietary Research Studies

Research defines enrollment marketing strategy! Every audience uses the same channels, but how they use them and how they fit into the enrollment journey is different. Our data and higher education market research on higher education recruitment trends enable us to offer a deeper level of student insight that leads to high-quality inquiries.

Coronavirus Student Impact

The novel coronavirus has impacted every industry and population – and the higher education population is no exception.

Gen-Z Digital Explorer

As the first true generation of digital natives, Gen Z teens are coming of age, and our world will soon be reshaped in their image.

College ExplorerTM

Marketing to college students is crucial, since they are coming into their own during an observable time in an observable place.

Let Thinking Cap perform a customized student research study to learn about trends in higher education and how your prospective students decide to apply to your university. Our research experts will develop a strategic survey model and coordinate the student panels to deploy and retrieve valuable insights about your university value proposition. Some of the more common studies we execute are below.


New Education Program Development Research

Decision Research

Online Education Program Behavioral Studies