Our Core Values

Collaboration

We believe in the power of collaboration and becoming an extension of your enrollment marketing team!

Ownership

We take ownership
of all that we do together to
ensure we attain your
enrollment goals!

Science

We believe in the application of science to methodically & purposefully test, measure, & improve everyday!

Partnership

We believe partnerships are built on a foundation of mutual respect & compilation of small successes!

Thinking Cap Agency was born in 2019 from its parent company,  Refuel Agency, Inc. We boast more than 30 years of omni-channel brand and higher ed media + marketing experience targeting niche audiences. Rooted in research and driven by data, Thinking Cap Agency represents a dedicated focus and investment to innovate and elevate lead-generation strategies for colleges and universities that affect student enrollment growth. 

A Legacy of Success

Over 400 University Clients

To scientifically affect education marketing enrollment yield by influencing the prospective student decision with applied research, data, and media expertise. To maximize the investment of our university partners by generating higher quality student inquiries. To offer cutting-edge tactical and end-to-end program marketing solutions that consistently meet and exceed industry benchmarks and campaign goals.

Our Leadership

Foundations of Success  |  Culture of Longevity

Derek White

CEO

Tim Gerstmyer

President

Tracy Kertes

CFO

Chris Cassino

COO

Our Experts

A Dedicated Team of Strategy & Tactical Experts

Jeff
Miller

Head of
Teen and
College Markets

Natalia
Dapia

Sr. Enrollment
Marketing
Account Director

Leela
Ramdeen

VP, Enrollment
Strategy
& Planning

Christina
O'Toole

Vice President
of
Marketing

Jim
Kafara

Director,
Digital Advertising
Operations

Melvin
Coronado

Director,
Research
& Insights

Rachel
Rutledge

Manager,
Campaign Analytics
& Optimization

Nick
Cruser

Social
Media
Specialist

Taissa
Bokalo

Manager,
Quality
Assurance

Megan
Lee

Manager,
Enrollment Marketing
Strategy

Jennifer
Wolak

University
Account
Manager