Marketing to the New Adult Learner

Thinking Cap Agency is partnering with UPCEA to conduct research on your future students. This study will help to better understand the motivations of various adult learner segments in order to develop marketing and enrollment management profiles based on generational differences, behavioral variations, and demographic qualities.

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Thank you for your interest in our research study! We will notify you once the results are available.

Identify your future students

The key to increasing your enrollments is understanding your audience on a deep level. Thinking Cap bring its Student Data Center™ to your graduate student education marketing strategy. Work with us to pre-identify the future students for each individual graduate program and let Thinking Cap change your outcome!

Generate qualified inquiries

We generate quality student leads that have a higher propensity to engage and enroll in your university programs. Our methodology is proven effective to help fill your enrollment gap for all your education programs to maximize tuition revenue opportunity.

Measure your campaign's performance in real-time

We know how important it is to be able to track your campaigns, real-time. Thinking Cap offers full University CRM Integration with its Quantative University Analytics Dashboard (QUAD™) to enable real-time performance analytics matched to leads generated from our enrollment marketing strategies. We are constantly testing, measuring, growing and proving results.

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About Thinking Cap Agency

Thinking Cap Agency was born in 2019 from its parent company,  Refuel Agency, Inc. We boast more than 30 years of omni-channel brand and higher ed media + marketing experience targeting niche audiences. Rooted in research and driven by data, Thinking Cap Agency represents a dedicated focus and investment to innovate and elevate lead-generation strategies for colleges and universities that affect student enrollment growth.