Welcome to

Quantitative University Analytics Dashboard!  

offers an interactive real-time campaign performance monitoring dashboard, allowing strategic optimization and full transparency. represents Thinking Cap’s commitment to successfully generating highly qualified student inquiries for our university partners that lead to enrollment growth. Thinking Cap clients have full access to  through a client portal, to monitor results in collaboration with a dedicated Thinking Cap optimization team for the duration of every campaign.
  • Real-time campaign performance transparency
  • Full university CRM integration
  • Media delivery & spend pacing
  • Cost per qualified inquiry (CPI)
  • Cost per submitted application (CPA)
  • Cost per enrollment (CPE)
  • Full-funnel holistic attribution
  • Tactical impact attribution
  • Landing page A/B testing
  • Creative A/B testing
  • Cause and effect optimization tracking
  • Tuition ROI Projections

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  1. Create a username and password
  2. You’ll receive a verification email in your inbox
  3. Click on the link, and you’re all set! Welcome.
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