The Six Personas of the New Learner:

Changing Motivations and Situations of the New Learner Landscape

Download the latest research results from UPCEA and Thinking Cap Agency on continuing education marketing

Meet the new adult learner...

The landscape of the economy has changed significantly over the last few decades with technology shaping the delivery of education, the workforce post-graduation, and the value of a degree. This paper looks at the various motivations and drivers of various adult learner segments. 

UPCEA and Thinking Cap Agency partnered to identify the gaps and opportunity areas which institutions can engage and interact with new learners. Download the whitepaper for:

  • Learner personas
  • Motivation for training or education
  • Sources for funding
  • Trusted media sources
  • Preferred frequency of engagement with schools
  • How future students want to engage with higher ed marketing


Thinking Cap is a leader in generating qualified student inquiries. Born in 2019 from its parent company, Refuel Agency, we boast more than 30 years of omni-channel brand and higher ed media + marketing experience targeting niche audiences. Rooted in research and driven by data, Thinking Cap Agency represents a dedicated focus and investment to innovate and elevate lead-generation strategies for colleges and universities that affect student enrollment growth.