Marketing to college students is crucial, since they are coming into their own during an observable time in an observable place. It is important for marketers and advertisers to keep up with the trends by understanding the mindset and preferences of this coveted audience. In this report, we take a closer look at this unique market’s lifestyles and habits like technology usage, media consumption, their engagement with brands, and how they respond to various types of advertising.
- Total sample size = 1,575 college students
- Fielded April 17th to April 21st, 2019
- Respondents recruited via online panel with national representation across all college segments pursuing a degree
- Overall results have a sampling error of +/-3 percentage points of what they would be if the entire U.S. college population had been polled
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