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Author: Christina OToole

This author has written 14 articles
Read more about the article How to Create Data-Driven Student Personas for Higher Education Marketing [+ Examples!]

How to Create Data-Driven Student Personas for Higher Education Marketing [+ Examples!]

  • Post author:Christina OToole
  • Post published:April 28, 2023

Part of a successful enrollment marketing strategy is being able to see the big picture in order to identify overall trends in your enrollment numbers. In order to acquire this…

Continue ReadingHow to Create Data-Driven Student Personas for Higher Education Marketing [+ Examples!]
Read more about the article Your Guide to the Higher Education Enrollment Funnel

Your Guide to the Higher Education Enrollment Funnel

  • Post author:Christina OToole
  • Post published:April 21, 2023

Enrollment marketing is more competitive than ever, with colleges and universities across the country vying for prospective students. That’s why it’s more important than ever for colleges and universities to…

Continue ReadingYour Guide to the Higher Education Enrollment Funnel
Read more about the article How to Recruit Nontraditional Students

How to Recruit Nontraditional Students

  • Post author:Christina OToole
  • Post published:April 14, 2023

The “traditional” (ie, 18-24 year old) prospective student has long-defined college enrollment strategies, but with less traditional students looking for admission it's about time to start considering the much more…

Continue ReadingHow to Recruit Nontraditional Students
Read more about the article The Higher Ed Marketer’s Guide to Must-Open College Email Subject Lines

The Higher Ed Marketer’s Guide to Must-Open College Email Subject Lines

  • Post author:Christina OToole
  • Post published:April 7, 2023

When it comes to effective email marketing in higher education, it’s easier said than done. You know from experience: how many emails in your inbox do you actually open? Creating…

Continue ReadingThe Higher Ed Marketer’s Guide to Must-Open College Email Subject Lines
Read more about the article How to Attract Students for MBA Admission

How to Attract Students for MBA Admission

  • Post author:Christina OToole
  • Post published:March 17, 2023

We’ve talked previously about how to recruit graduate students, but today, let’s get more specific and talk about how to recruit MBA students. Today’s higher education recruiting environment is competitive…

Continue ReadingHow to Attract Students for MBA Admission
Read more about the article How to Use Digital Marketing for International Student Recruitment Post-Pandemic

How to Use Digital Marketing for International Student Recruitment Post-Pandemic

  • Post author:Christina OToole
  • Post published:January 21, 2022

The “traditional” (ie, 18-24 year old) prospective student has long-defined college enrollment strategies, but considering that traditional students are outnumbered by the much more elusive nontraditional college students, it’s about…

Continue ReadingHow to Use Digital Marketing for International Student Recruitment Post-Pandemic
Read more about the article 7 of the Best Higher Education Marketing Campaigns to Inspire You

7 of the Best Higher Education Marketing Campaigns to Inspire You

  • Post author:Christina OToole
  • Post published:June 29, 2021

The world of higher education is highly competitive, with colleges and universities nationwide vying for prospective students’ enrollment. In order to stand out from the competition and influence students to…

Continue Reading7 of the Best Higher Education Marketing Campaigns to Inspire You
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Recent Posts

  • How to Create Data-Driven Student Personas for Higher Education Marketing [+ Examples!]
    How to Create Data-Driven Student Personas for Higher Education Marketing [+ Examples!]
    April 28, 2023/
    0 Comments
  • Your Guide to the Higher Education Enrollment Funnel
    Your Guide to the Higher Education Enrollment Funnel
    April 21, 2023/
    0 Comments
  • How to Recruit Nontraditional Students
    How to Recruit Nontraditional Students
    April 14, 2023/
    0 Comments
  • The Higher Ed Marketer’s Guide to Must-Open College Email Subject Lines
    The Higher Ed Marketer’s Guide to Must-Open College Email Subject Lines
    April 7, 2023/
    0 Comments
  • How to Recruit Transfer Students
    How to Recruit Transfer Students
    March 31, 2023/
    0 Comments

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