Social media is a powerful tool when it comes to higher education marketing. Prospective students are already spending their time on social media, but they’re also using it as a…
The higher education marketing landscape is more competitive than ever. In order to stand out from the crowd and recruit your ideal prospective students, higher education institutions need to streamline…
We’ve talked previously about how to recruit graduate students, but today, let’s get more specific and talk about how to recruit MBA students. Today’s higher education recruiting environment is competitive…
The pandemic impacted everyone, at every age and stage of life. The higher education sector was heavily impacted, as well, in many different ways. On one hand, many students decided…
Transfer students have long been overlooked in the admissions recruiting process, lumped in with other groups of students and rarely mentioned in promotional materials. But the transfer student population is…
Your enrollment marketing team has worked hard to craft a graduate recruitment strategy to reach your prospective students and influence them to enroll. But is your strategy actually working? We…
Video Marketing Forges Human Connection – and Converts Prospective Students Video is an incredibly powerful medium that makes it easier than ever to evoke emotion and forge human connections at…