The “traditional” (ie, 18-24 year old) prospective student has long-defined college enrollment strategies, but considering that traditional students are outnumbered by the much more elusive nontraditional college students, it’s about…
When it comes to effective email marketing in higher education, it’s easier said than done. You know from experience: how many emails in your inbox do you actually open? Creating…
In a post-2020 environment, higher education marketing is more competitive than ever—and marketers need to be nimble to adapt to ever-changing tactics and strategies. Language school marketers, especially, may be…
Enrollment marketing is more competitive than ever, with colleges and universities across the country vying for prospective students. That’s why it’s more important than ever for colleges and universities to…
Social media is a powerful tool when it comes to higher education marketing. Prospective students are already spending their time on social media, but they’re also using it as a…
The higher education marketing landscape is more competitive than ever. In order to stand out from the crowd and recruit your ideal prospective students, higher education institutions need to streamline…
We’ve talked previously about how to recruit graduate students, but today, let’s get more specific and talk about how to recruit MBA students. Today’s higher education recruiting environment is competitive…