Video Marketing Forges Human Connection – and Converts Prospective Students Video is an incredibly powerful medium that makes it easier than ever to evoke emotion and forge human connections at…
![How to Create Data-Driven Student Personas for Higher Education Marketing [+ Examples!]](https://www.thinkingcapagency.com/wp-content/uploads/2021/02/Data-Driven-Student-Personas-for-Higher-Education-Marketing-1-300x169.jpg)
Part of a successful enrollment marketing strategy is being able to see the In order to identify overall trends in your enrollment numbers. In order to acquire this big picture…
In the right hands, a CRM for higher education is a tool with immense value that can be used to streamline your marketing efforts and produce data-driven results. For those…
![The Anatomy of A Great Higher Education Landing Page [With Examples]](https://www.thinkingcapagency.com/wp-content/uploads/2020/12/iStock-842811508-300x200.jpg)
Your higher education institution caters to a wide variety of students with the various programs you offer -- and that gives you the opportunity to strategically leverage your website to…
Getting qualified student leads is the ultimate goal for every higher education marketing team. But prospective students have high standards for their dream education, and a lot of options to…
Organic search is the number one driver of traffic to higher education websites, and with over 4,000 colleges and universities in the US for prospective students to explore, an SEO…
Higher education was already experiencing growing pains before the pandemic descended in March. Really, since the 2008 recession, higher education has been faced with challenges like tuition dependence, dwindling state…