Video is the Future of Enrollment Marketing

Video Marketing Forges Human Connection – and Converts Prospective Students 

Video is an incredibly powerful medium that makes it easier than ever to evoke emotion and forge human connections at scale. With an estimated 82% of site traffic being driven by videos by 2021 and 80% of prospective students listing video marketing as an influence on their application, higher education institutions can’t risk falling behind the curve. 

Your prospective graduate, professional certificate, transfer, and undergraduate prospective students have busy lives – many have full-time jobs, kids, or caregiving responsibilities – so capturing their attention is vital. However, we know that your prospective students are researching your school up to two years in advance, and video storytelling effectively grabs their attention and leads them through each step of the application process.  

U-Social TM Uses Short-Form Video Storytelling to Convert Prospective Students 

In today’s short attention span world, engaging your prospective students quickly and effectively has never been more crucial – and challenging. That’s where U-SOCIALTM comes in. U-SOCIALTM delivers your university’s custom messages to future students in bite-sized, episodic video segments right where they already are – on social media. Thinking Cap’s precision targeting capabilities delivers engaging video content directly to your prospective students. 

The U-SOCIALTM platform delivers videos that impact all phases of the enrollment funnel. Each video is designed to both make an impact standing alone, and to fit into a big-picture story arc that influences enrollment decisions. From production to execution, U-SOCIALTM utilizes the best storytellers, producers, directors, editors, creative, and copywriters to illustrate the value of your institution. Our approach effectively and quickly builds awareness and guides prospective students through each decision – all the way up through a completed application. 

Join hundreds of colleges and universities in choosing Thinking Cap – a strategic partner that delivers results 

With over 30 years of experience in education marketing and lead generation, Thinking Cap Agency understands the challenges and unique needs of higher education marketers. We use extensive research and proprietary data to deliver results for hundreds of colleges and universities nationwide.  

Call 1-866-THINK15 to speak with an enrollment marketing specialist today. 

Timothy Gerstmyer

Tim has a 25+ year track record of conceiving and implementing innovative digital and multi-platform lead-generation strategies. He joined Refuel Agency in 2014 to build its Digital Media division with responsibility for developing digital solutions that dynamically and effectively target audiences and achieve substantial ROI for our clients. Tim’s impact on the Education category has now carried over to the launch of Thinking Cap Agency in 2019 with the introduction of new, cutting edge multi-platform and data driven lead generation strategies that dramatically increase student enrollments goals.