The pandemic impacted everyone, at every age and stage of life. The higher education sector was heavily impacted, as well, in many different ways. On one hand, many students decided…
Transfer students have long been overlooked in the admissions recruiting process, lumped in with other groups of students and rarely mentioned in promotional materials. But the transfer student population is…
Over the past few years higher education was already going through changes as technology bridged the gap between remote students and universities. But the pandemic further accelerated the trend towards…
Video Marketing Forges Human Connection – and Converts Prospective Students Video is an incredibly powerful medium that makes it easier than ever to evoke emotion and forge human connections at…
In the right hands, a CRM for higher education is a tool with immense value that can be used to streamline your marketing efforts and produce data-driven results. For those…
Getting qualified student leads is the ultimate goal for every higher education marketing team. But prospective students have high standards for their dream education, and a lot of options to…
Higher education was already experiencing growing pains before the pandemic descended in March. Really, since the 2008 recession, higher education has been faced with challenges like tuition dependence, dwindling state…