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Higher Education Marketing Blog

Read more about the article 5 Super-Smart Google AdWords Strategies for Higher Education Marketing

5 Super-Smart Google AdWords Strategies for Higher Education Marketing

  • Post author:Timothy Gerstmyer
  • Post published:March 10, 2023

The higher education marketing landscape is more competitive than ever. In order to stand out from the crowd and recruit your ideal prospective students, higher education institutions need to streamline…

Continue Reading5 Super-Smart Google AdWords Strategies for Higher Education Marketing
Read more about the article How To Recruit Online Students

How To Recruit Online Students

  • Post author:Timothy Gerstmyer
  • Post published:March 3, 2023

Over the past few years higher education was already going through changes as technology bridged the gap between remote students and universities. But the pandemic further accelerated the trend towards…

Continue ReadingHow To Recruit Online Students
Read more about the article 3 Tips to Create A Language School Marketing Strategy

3 Tips to Create A Language School Marketing Strategy

  • Post author:Timothy Gerstmyer
  • Post published:February 24, 2023

In a post-2020 environment, higher education marketing is more competitive than ever—and marketers need to be nimble to adapt to ever-changing tactics and strategies. Language school marketers, especially, may be…

Continue Reading3 Tips to Create A Language School Marketing Strategy
Read more about the article How to Market Your Nursing School

How to Market Your Nursing School

  • Post author:Timothy Gerstmyer
  • Post published:February 14, 2022

If the Covid pandemic taught us one thing, it’s the importance of our nurses. And the key to great nurses is attracting the right students to attend your nursing school.…

Continue ReadingHow to Market Your Nursing School
Read more about the article How to Use Digital Marketing for International Student Recruitment Post-Pandemic

How to Use Digital Marketing for International Student Recruitment Post-Pandemic

  • Post author:Christina OToole
  • Post published:January 21, 2022

The “traditional” (ie, 18-24 year old) prospective student has long-defined college enrollment strategies, but considering that traditional students are outnumbered by the much more elusive nontraditional college students, it’s about…

Continue ReadingHow to Use Digital Marketing for International Student Recruitment Post-Pandemic
Read more about the article 10 of the Best University Instagram Accounts We’ve Seen in 2021

10 of the Best University Instagram Accounts We’ve Seen in 2021

  • Post author:Timothy Gerstmyer
  • Post published:August 25, 2021

Social media is a powerful tool when it comes to higher education marketing. Prospective students are already spending their time on social media, but they’re also using it as a…

Continue Reading10 of the Best University Instagram Accounts We’ve Seen in 2021
Read more about the article 7 of the Best Higher Education Marketing Campaigns to Inspire You

7 of the Best Higher Education Marketing Campaigns to Inspire You

  • Post author:Christina OToole
  • Post published:June 29, 2021

The world of higher education is highly competitive, with colleges and universities nationwide vying for prospective students’ enrollment. In order to stand out from the competition and influence students to…

Continue Reading7 of the Best Higher Education Marketing Campaigns to Inspire You
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Recent Posts

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  • The Higher Ed Marketer’s Guide to Must-Open College Email Subject Lines
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