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Higher Education Marketing Blog

Video is the Future of Enrollment Marketing

Video is the Future of Enrollment Marketing

  • Post Author:Timothy Gerstmyer
  • Post published:March 1, 2021

Video Marketing Forges Human Connection – and Converts Prospective Students  Video is an incredibly powerful medium that makes it easier than ever to evoke emotion and forge human connections at…

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How to Create Data-Driven Student Personas for Higher Education Marketing [+ Examples!]

How to Create Data-Driven Student Personas for Higher Education Marketing [+ Examples!]

  • Post Author:Christina OToole
  • Post published:February 18, 2021

Part of a successful enrollment marketing strategy is being able to see the big picture in order to identify overall trends in your enrollment numbers. In order to acquire this…

Continue Reading How to Create Data-Driven Student Personas for Higher Education Marketing [+ Examples!]
Your Complete Guide To CRM for Higher Education

Your Complete Guide To CRM for Higher Education

  • Post Author:Timothy Gerstmyer
  • Post published:January 28, 2021

In the right hands, a CRM for higher education is a tool with immense value that can be used to streamline your marketing efforts and produce data-driven results. For those…

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The Anatomy of A Great Higher Education Landing Page [With Examples]

The Anatomy of A Great Higher Education Landing Page [With Examples]

  • Post Author:Christina OToole
  • Post published:December 29, 2020

Your higher education institution caters to a wide variety of students with the various programs you offer -- and that gives you the opportunity to strategically leverage your website to…

Continue Reading The Anatomy of A Great Higher Education Landing Page [With Examples]
Your Guide to Recruiting Students for Continuing Education

Your Guide to Recruiting Students for Continuing Education

  • Post Author:Christina OToole
  • Post published:December 3, 2020

Lifelong learning has become an integral part of the knowledge economy. Increasingly, adults are seeking to upgrade their skills, progress in their careers, and embark upon new career paths. Today’s…

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4 Strategies to Optimize Your 2021 Higher Education Lead Generation

4 Strategies to Optimize Your 2021 Higher Education Lead Generation

  • Post Author:Timothy Gerstmyer
  • Post published:November 23, 2020

Getting qualified student leads is the ultimate goal for every higher education marketing team. But prospective students have high standards for their dream education, and a lot of options to…

Continue Reading 4 Strategies to Optimize Your 2021 Higher Education Lead Generation
5 SEO for Higher Education Tips to  Boost Your Traffic

5 SEO for Higher Education Tips to Boost Your Traffic

  • Post Author:Christina OToole
  • Post published:October 29, 2020

Organic search is the number one driver of traffic to higher education websites, and with over 4,000 colleges and universities in the US for prospective students to explore, an SEO…

Continue Reading 5 SEO for Higher Education Tips to Boost Your Traffic
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