Video Marketing Forges Human Connection – and Converts Prospective Students Video is an incredibly powerful medium that makes it easier than ever to evoke emotion and forge human connections at…
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Part of a successful enrollment marketing strategy is being able to see the big picture in order to identify overall trends in your enrollment numbers. In order to acquire this…
In the right hands, a CRM for higher education is a tool with immense value that can be used to streamline your marketing efforts and produce data-driven results. For those…
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Your higher education institution caters to a wide variety of students with the various programs you offer -- and that gives you the opportunity to strategically leverage your website to…
Lifelong learning has become an integral part of the knowledge economy. Increasingly, adults are seeking to upgrade their skills, progress in their careers, and embark upon new career paths. Today’s…
Getting qualified student leads is the ultimate goal for every higher education marketing team. But prospective students have high standards for their dream education, and a lot of options to…
Organic search is the number one driver of traffic to higher education websites, and with over 4,000 colleges and universities in the US for prospective students to explore, an SEO…